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M&M brand capitalizes on seductive myth

"What is it about the Green ones?"

Ivan Garcia

Issue date: 3/18/08 Section: Features
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Even though Valentine's Day has come and gone, there is still the opportunity to feel as though you're sitting on cloud nine…allegedly. According to varying rumors spread through word of mouth as well as the Internet, it is believed that green M&M's will increase sexual drive. Mars Company, owner of the M&M's brand, has gladly capitalized on the allegation. Although there is question as to where the rumor came about, there is no question about Mars Co.'s campaign ad to support this apparent myth. With the increased sales of these particularly colored candies here on campus as well as other stores, popularity for the new romantic color has increased. But what makes the green M&M's the color of romance? Quoting the delicious package of green M&M's that this reporter just finished eating: "What is it about the green ones?" One would think that red would be more likely color to represent romance as opposed to an earthy color like green. With an important notice on the back of every package of green M&M's, Mars Co. has warned that "consumption of The Green Ones® may result in elevated Romance Levels." Along with the "warning," the green M&M's sexualized message is backed by the only female M&M in the bunch…yes, the Green one. Even though the green color is said to make one feel like they're in love, in actuality, all the colors have the properties to help you feel the warm & fuzzies. The color isn't the culprit-it is the chocolate. Chocolate is an aphrodisiac, which is known to increase sexual desire. The word "aphrodisiac" is derived from the Greek Goddess Aphrodite (goddess of love and lust). But even though every color of these delicious candies has the properties to help increase that libido, the point is that myths like these are fun and refreshing. It may not necessarily be true that the "green ones" increase sexual desire, but then again, there is no one out there saying that they do not. Whether or not people believe this myth to be true, it definitely doesn't hurt to experiment and find out, especially if the experiment involves delicious hard-shelled candy and the potential of fantastic feelings. Green, red, or blue M&M's-whatever the color of choice-they definitely put a new spin on the phrase "melts in your mouth, not in your hand."
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