2008 Woodie Awards
Music Saves Lives
"Saving lives has never sounded so good"
Amy Salisbury
Issue date: 3/25/08 Section: Features
Leave it to our generation to revamp the
American Red Cross blood drive. Thanks to Music Saves Lives, an emergent organization offering donors incentives beyond free cookies and juice. There is hope in sight for raising the national and global blood and bone marrow supplies by empowering youth and young adults to take action using a powerful and renewable resource that runs through their veins.
Back in 2005, Russel Hornbeek of the Red Cross created MSL along with Stacy Clark, a performance artist from Orange County. The foremost endeavors of MSL focus on blood donation and bone marrow registry. "We put a new spin on it, so high school and college kids want to get involved," said Clark.
To encourage a younger demographic to aid in America's extraordinarily depleted blood supply, MSL awards blood donors free CDs and backstage passes to the shows and tours they support.
Thanks to the Long Beach-based, independent recording label SideCho Records, 50,000 compilation albums, entitled "Saving Lives has Never Sounded so Good," were originally pressed including unreleased rarities and b-sides from a wide variety of artists such as Motion City Soundtrack, the All-American Rejects, Copeland, Yellowcard, and Mae. The initial amount of CDs quickly diminished only to be augmented by an additional 100,000. Needless to say, the pioneering events of 2006 caused heads to turn, smiling, toward MSL.
A slew of popular bands have also joined MSL-sponsored benefit performances such as the most recent Rockstar™ Taste of Chaos, as well as Tour for a Cure, Digital Donation Tour, and the Vans Warped Tour. MSL has also garnered enthusiastic support from pop culture VIPs not limited to MySpace, Monster™ Energy Drink, Gibson Guitars, and MTV.
In fact, those planning to attend and of the Rockstar™ Taste of Chaos shows taking place through May even have the possibility of getting in the venue early.
MSL has most latterly joined with DKMS America, the largest bone marrow donor establishment in the world. Founded in 1991, Deutsche Knochenmarkspenderdatei, or German Bone Marrow Donor Center in English, expanded to the States in 2005, and has since acquired more than 1.6 million marrow donors all over Europe and North America.
American Red Cross blood drive. Thanks to Music Saves Lives, an emergent organization offering donors incentives beyond free cookies and juice. There is hope in sight for raising the national and global blood and bone marrow supplies by empowering youth and young adults to take action using a powerful and renewable resource that runs through their veins.
Back in 2005, Russel Hornbeek of the Red Cross created MSL along with Stacy Clark, a performance artist from Orange County. The foremost endeavors of MSL focus on blood donation and bone marrow registry. "We put a new spin on it, so high school and college kids want to get involved," said Clark.
To encourage a younger demographic to aid in America's extraordinarily depleted blood supply, MSL awards blood donors free CDs and backstage passes to the shows and tours they support.
Thanks to the Long Beach-based, independent recording label SideCho Records, 50,000 compilation albums, entitled "Saving Lives has Never Sounded so Good," were originally pressed including unreleased rarities and b-sides from a wide variety of artists such as Motion City Soundtrack, the All-American Rejects, Copeland, Yellowcard, and Mae. The initial amount of CDs quickly diminished only to be augmented by an additional 100,000. Needless to say, the pioneering events of 2006 caused heads to turn, smiling, toward MSL.
A slew of popular bands have also joined MSL-sponsored benefit performances such as the most recent Rockstar™ Taste of Chaos, as well as Tour for a Cure, Digital Donation Tour, and the Vans Warped Tour. MSL has also garnered enthusiastic support from pop culture VIPs not limited to MySpace, Monster™ Energy Drink, Gibson Guitars, and MTV.
In fact, those planning to attend and of the Rockstar™ Taste of Chaos shows taking place through May even have the possibility of getting in the venue early.
MSL has most latterly joined with DKMS America, the largest bone marrow donor establishment in the world. Founded in 1991, Deutsche Knochenmarkspenderdatei, or German Bone Marrow Donor Center in English, expanded to the States in 2005, and has since acquired more than 1.6 million marrow donors all over Europe and North America.
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